About fitqueens

A fitting service for the difficult things in life… A beautiful coming together of Brasense ( Sara) & ilovejeans.com (Sam) to give YOU the customer a unique fitting service for Bra's, Jeans & Swimwear. Follow us & find out more. We share a passion for getting the best possible fit for the customer and giving the best advice for shopping for your shape. Fitqueens bridge the gap from the retailer to the customer with a fantastic fitting service available at a department store near you! If you'd like to see us in your department store,let us know...

DENIM CLINIC: HOW TO WEAR NEON DENIM ….NOW

HOW TO WEAR NEON DENIM… NOW

MATCHES: SHOP THE HIGHLIGHT HUES

NEON + GRAY

Why waste time waiting for the sun to shine, wear the highlight hues now by teaming with gray, black & print. Denim from Christopher Kane’s collaboration with J Brand may seem a bit scary now but I have it on good authority we will all be grabbing for the day-glo in 2012.

Also check out AG Highlight cigarette skinnies now @ Matches

SHOP NEON + GREY @ NET-A-PORTER

IF YOU BUY ONE THING TODAY MAKE IT THIS…..

Why? you ask… well it’s a style that will continue on and on through the season’s. It’s a classic flared jean re-worked from the 70′s which has become an essential shape in many women’s wardrobes.  Mother is a hot denim brand with great fits for real women.

This flared style is a good one for hourglass, pear and Long & leggy body shapes.

Style: Flare

Rise: Mid rise

Closure: Zip and button fastening at front

Detail: ‘Mama liked you best’ stamped on button, stitching on back pockets, light fading

Fabric: Soft denim

Composition: 65% cotton, 33% cly, 2% elastane

Care: Machine wash cold

Measurements: Size 25: Waist 68m, inside leg 84cm, rise 18cm, leg opening 58cm

Model Mode:l is 5ft 10″ and wears a size 25
Sizes: 24-31

This weekend Selfridges -Christmas Comes Early event are offering 20% off all denim purchased until Sunday. So this £240 jean will only cost you £192, that’s a saving of £48 to spend on something else! Fantastic…

CLICK HERE TO GET YOUR VOUCHER CODE

DENIM CLINIC: ARE YOU 5’3″ & UNDER? READ ON….

THE BIG PETITE ROUND UP.

If you’re on the petite side of fashion, trips to the tailor for alterations are just part of the routine when buying jeans. Fear not here’s the big round up of petite jeans, starting with J Brand Petite styles just arrived at Net-a-porter.com, five styles available in the shorter length of 32.5″. Petite isn’t just about length, size and proportion can be an issue, with jeans starting at a size 23 waist going up to a 32 the rise alters depending on size.

PREMIUM DENIM

Finally premium denim brands are realising we are not all Long & leggy and have introduced a shorter leg length on selected styles. See J Brand, Hudson & Citizens of Humanity below for women 5″3″ and under.

J BRAND – PETITE

32.5″ leg length Click to buy
31.5″ leg length. Click to buy
32.5″leg length. Click to buy

CITIZENS OF HUMANITY – PETITE

32″ leg length. Click to buy
31″ leg length. Maternity. Click to buy
31″ leg length. Click to buy

HUDSON – PETITE

30″ leg length Click to buy
31″ leg length. Click to buy
31″leg length. Click to buy

HIGH STREET PETITE DENIM

The high street retailers offer a fashion forward petite collection at a great price.

TOP SHOP -PETITE

28″ leg length. Click to buy.
28″ leg length. Click to buy.
28″ leg length. Click to buy

DOROTHY PERKINS- PETITE

28″ leg length. Click to buy
28″ leg length. Click to buy
30″ leg length. Click to buy

BODY SHAPING DENIM

Denim to tuck in your tummy, lift your bottom & hug your curves…

NOT YOUR DAUGHTERS JEANS – PETITE

29″ leg length. Click to buy
29″ leg length. Click to buy
29″ leg length. Click to buy

WIZARD JEANS – PETITE

27″ leg length. Click to buy
27″ leg length. Click to buy
27″ leg length. Click to buy
Written by: Sam Remer ilovejeans.com Denim Expert.

DENIM CLINIC: IT’S ALL ABOUT THE RISE…

IT’S ALL ABOUT THE RISE…

Which Rise? The “rise” of a jean is determined by the distance between the crotch and the waist. Knowing your rise measurement is the key to perfect fitting jeans.

Let me explain… we are all different body shapes and within those body shapes our proportions make us different again. So the key is to find the best rise for you. (see how below).
Knowing the measurement of your rise, will give you the confidence to play around with different styles of jeans.

TIP: Your rise measurement also applies to trousers, knickers & swimwear

HOW TO FIND THE BEST RISE FOR YOU

With your jeans on take a tape measure and measure from the crotch seam up to two fingers below your belly button. This will give you the measurement of the rise that will be comfortable for you. Or if you don’t have a tape measure use a ribbon or a piece of string. Take this shopping with you and use it as a guide when picking out jeans to try on.

Read the measuring guide

We keep seeing the return of the high-rise each season become a wardrobe staple for many women of all body shapes and ages. ilovejeans has hand picked a selection of styles below, note they all have a different rise measurement but are only recognized by high-rise and mid-rise style. So having your own personal rise measurement when shopping for jeans will narrow down the options helping you find your perfect jean with ease!

THE HIGH-RISE FLARE

10″ rise: J Brand Isabella Jean. Only at Selfridges
11″ rise: J Brand Ali Flare
10″ rise: Levis Made & Crafted

THE HIGH-RISE SKINNY JEAN

9.5″rise: Acne needle high jean
10″rise: Nobody cult skinny jean
9″ rise: Paige Verdugo high rise.

THE MID-RISE BOOT CUT

8″rise: Levis Made & Crafted, Tender mid-rise boot.
8.5″ rise: Kasil Devoted LightHouse
8″rise: Paige Premium Hollywood Hills Bootcut

THE MID-RISE STRAIGHT LEG

8″ rise: 7 For All Mankind mid-rise straight leg.
8″ rise: DL1961 Grace In Mykonos
8.5″ rise: Acne Hex mid rise straight in grey

WHAT’S IN YOUR CLOSET?

Sam Remer
Body shape: Apple
Rise: 8″ mid-rise

Founder of online denim portal ilovejeans.com and Co Founder of FITQUEENS – A fitting service for the difficult things in life …Denim, Bra’s & Swimwear.

Skinny and straight leg jeans show off my best assets…slim legs. A mid-rise measuring 8″ is a comfortable rise for my apple shape.

Do you want to look sexy, taller and fabulous in your next pair of jeans? Click here for The Denim Stylist.

Here are my top 6 styles in my closet.
CLICK HERE TO READ ON:

Plunging Necklines – How Do They Stay In Place?

Today’s Daily Mail article highlights this season’s trend for the plunging neckline. The plunging neckline is the trickiest of all to pull off successfully. The golden rule: rely on your natural shape and plenty of fashion tape or strips of Elastoplast! If you can’t get the dress to work, don’t try!

Gorgeous in green: Gwyneth Paltrow dazzles in a green column dress at the Bambi Awards in Wiesbaden, Germany

Gwyneth Paltrow’s bustline naturally suits a plunge dress. Why? The fullest point of the bust is sitting in the correct position naturally – halfway between the elbow and shoulder whilst the side of the bust is sitting in line with the hips. For dresses like this, the only option is to either stitch bra cups into the dress or use tape to hold the bust and dress in place.

Top tip: stand in front of a mirror. Cup the bust in your hand and lift so the fullest point is in the center of the breast form-halfway between the elbow and shoulder. Attach reusable gel petals. Then use fashion tape or Elastoplast strip horizontally and vertically, to hold the bust in this position. Use fashion tape to stick the dress to the body to avoid ‘flashing’.

Realistically: there are only certain shapes that can wear this trend. If you need to wear a bra, stitch a panel of fabric across the plunge V, covering the bra but without spoiling the neck line. Choose a sheer or coordinating fabric.

Going for gold: The 46-year-old went for her usual legs and cleavage combination in a slashed dress

Liz Hurley has a different body shape to Gwyneth. A great shape dress for hourglass and fuller busted ladies.  A low front has become her signature dress line. This dress appears to have support built into the dress. This gives ‘volume’ in the bust part of the dress, ensuring that it fits perfectly around her bust, keeping her bust in place. By partially supporting and shaping the bust, Liz is creating a natural look and ensures all eyes are center front.

Top tip: Dresses like this nearly always have to have cups or shaping built into the dress. This lifts the bust and emphasise the waist. We always ‘cut and stitch ‘bras to fit under this type of dress rather than attempt to find off the peg bras to fit underneath. A good T-shirt bra supports itself so allows the straps and cups to be altered to fit under dresses. A great way of reusing worn bras is to cut and stitch into your favorite dress

Mind the gap! Demi Lovato was well and truly confident in her skin tonight, as she stepped onto the red-carpet at the Latin Grammy Awards in a plunging plum gown

Demi Lovato again, has a different bust shape. Fitting a bra underneath a dress like this is almost impossible. The collar detailing is hiding the work going on underneath.

Top tip: If want to try to get the same look, attach gel petals and use tape to hold the bust in place by running the tape horizontally and vertically across the bust. To ensure the dress stays in place, use fashion tape to stick to the body.

The essentials for a plunge dress:

Fashion forms gel petals and Fashion forms lingerie dispenser tape – available at Selfridges. (lingerie accessories)

Source: www.dailymail.co.uk 11th November 2011

Article by: Sara O’Regan – Founder of Bra Sense Ltdwww.brasense.co.uk

Q&A: Are Retailers Really Hitting The BodyShape Sweetspot ?

There is a growing sentiment that clothes sizes don’t accurately reflect an individual’s body shape and proportions. Consequently retailers and brands are trying to develop fit guides that give customers added information to help them match styles and sizes to their own body shape. Through our combined experience of fitting lingerie, swimwear and denim, we know that many retailers who don’t understand the relationship between body shape, suitable styles and relevant sizes will buy and stock sizes and styles that certain body shapes are just never going to purchase. It is also very important to realise that the customer often really doesn’t understand their own body shape. Put any customer in front of a mirror and they will always see the part of their body they don’t like and buy clothes to compensate for it, rather than seeing the whole body shape.

This inevitably leads to a distorted view of their body shape. Rather than seeing the whole body, they’ll only see the area they dislike or focus on covering this (more than often leave the store without purchasing). By focusing on the whole body and looking at how the build, shoulders, bust, waist and hips work together FitQueens can work with any retailer and brand in creating a unique guide and offering for their customers.

Crucially a body shape has proportion characteristics and shape characteristics that match only certain styles and a surprisingly small range of conventional sizes. FitQueens success is based upon understanding the body shape categories that people fall into for lingerie, denim and swimwear; then their proportions between shoulders, bust, waist and hips. Only then do we look for suitable styles and lastly the garment size.

Our combined specialist knowledge and experience, gained from fitting and selecting underwear, swimwear and denim would help you to increase sales, reduce returns and only buy the sizes in a given style that match the true categories of Body shape. You really can do more with less. Customers at our recent FitQueens denim in store consultancy event were delighted with the match between their Body shape and styles and then size that really are made for them. Many find that they drop a dress size, because the selected styles match their true Body shape.Then they really are happy customers.

Tell us what you think. Do you think retailers should offer more information about body shapes? Post you answers below.

For more information about the FitQueens service for retailers and brands, please email fitqueens@gmail.com

GUEST BLOG: How to wear this seasons trends by body shape by Dressmedaisy.com

Fitqueens asked Lisa McCarthy co founder of online personal shopping service dressmedaisy.com to guest blog on how to wear this seasons key trends for your body shape.

We’re here to talk you through how to wear three of the hottest trends for A/W for your body shape. Find out which key trend suits your body shape best from boy meets girl, the retro revival (40’s, 50’s, 60’s, 70’s – there really is decade for everyone!) and the crème de le crème – the English heritage look.

Curvy Girls/Hourglass figures

Since the Mad Men rising of 2011 hourglass figures are seriously in demand! Celebrate your curves ladies; the retro revival was pretty much made for you! Think nipped in waists and super sexy 1940’s style fitted pencil dresses with a cute round neck cardigan and vintage look mary jane heels for the ideal look for the office. We love this gorgeous hot red ponte dress from Oasis

Belted Tulip Ponte Dress £30.00 by Oasis

50’s fit and flare dresses or a feminine detail blouse tucked in to a pleated midi skirt are also super flattering for curvy girls. Add in a belt to really cinch in your waist and show off what your mama gave you! This midi skirt from Warehouse in this season’s hottest colour (l’orange as if you had to ask!) will add a serious zing to any wardrobe!

Elasticated midi skirt by Warehouse £38

Athletic/Boyish frames
The boy meets girl trend really was just waiting for you skinny minnies out there! This look can be hard to carry off but with your slender frames you can really go all out on this one! Not just a key trend for autumn/winter but a sure fire boss pleaser as well! Smarten up your act by taking tailoring to the board room with a modern twist. Opt for city shorts with a loose fitting, more feminine blouse to help create curves over statement tights and a slim line blazer to really wow the office! We love these belted flannel shorts from Topshop;

Belted Flannel Shorts by Top Shop £36
Or take things to another level for the Christmas party season; the perfect antidote to the plethora of party dresses cascading into shops right.this.minute! Step out in style this autumn by taking the boy meets girl trend to the red carpet by mixing tuxedo luxe with a pretty detailed blouse, killer heels and soft feminine hair, this look really does make the most of your gorgeous slim line figure and will have heads a turning all over the shop! Check out this beautiful Tuxedo jacket from Oasis – the very best of the British high street!

Single Breasted Crepe Tuxedo Jacket by Oasis £70

Pears
Hi fellow pears! English heritage is the hottest look for A/W and it suits pears down to the ground! Be playful with the heritage trend and team a modern twist on the classic tweed blazer with dark skinny jeans to elongate your bottom half and the shorter jacket line with a structured top half helps balance things out. Just add a silk loose fitting blouse (tucked in) and brogue heels for the perfect office to bar outfit! We are majorly obsessed with this Joules trim tweed number!

Joules Mapilton Checked Jacket, Toad Green £159
What we are about to say may come as a shock to some but keep the faith! Slim fit peg leg trousers are deceptively flattering for a pear (we promise – we own 4 pairs!) and in a check or tweed is a sophisticated way of bringing a little bit of the heritage trend in to your wardrobe without drowning in quilted jackets! Wear with a pussy bow blouse and suede round toe heels for a fashion forward smart look. You really can’t go wrong with these beautifully cut trews from French Connection.

Princely Check Trousers by French Connection £87.00
And there ladies you have it! For styling tips for your body shape, age or any old occasion then head to www.dressmedaisy.com for more of the same! Or why not try out our fab online personal shopping service; whatever the situation, our team of helpful, friendly and knowledgeable stylists will personally provide your style solution in just 24 hours!

And the best thing? No need for expensive and timely consultations, with just a few simple questions answered online, we will have enough information to provide you with a number of hand picked suggestions.

About Lisa

Hello! I’m the co-founder of dressmedaisy, Daisy started way back in 2008 born from a love (some say boarder line obsession, I say 64 dresses is just sensible) of all things fashion and styling. We’ve been lucky enough to have some amazing contributors on the site to share their fashion tips from Plain Jane stylist Louise Roe and MTV lovely Zara Martin to Radio 1’s  Gemma Cairney and top bods from French Connection and Jones & Jones.


A Treasure Trove of bras and memories

Here at Bra Sense, I see an array of bras which clients bring to show me on fit days. At a recent fit day, it was like the antiques roadshow. Judy had a lovely collection dating back 30 years with a story to tell about each one of the bras. Below, is Judy’s story about her treasure trove of bras and memories.

My name is Judy Hopkins and I live in Gloucestershire. Having breast fed my two daughters for a while without night bra support twelve years ago, I have recently noticed time and gravity affecting the said areas and was delighted to have a bra fitting with Sara a few weeks ago. Her advice was very helpful and timely: I want to look my best right now, as during the last six months I have been giving various talks and interviews about my first book, ‘Lucy’s Rainbow: A Journey of Hope.’ It is a true story about how I coped when my husband was diagnosed with leukaemia eleven years ago. He died four months later, leaving me to bring up two little girls as a single parent. It is an ‘easy to read’ love story with elements of humour and faith. I am thrilled that it is helping lots of people, whatever their situation. You can buy it on Amazon and read more on my website,

And now ……….. my collection

The 1st is a recent M and S number. I wear it when I feel like living on a ranch and a ‘grab your partners’ moment coming on. It has matching panties to complete the look.

I bought the 2nd in down town Walpole, in America, in 1983… nearly 30 years ago, to nestle under a beautiful flowing strapless bridesmaid dress. The bra is incredibly well made and very supportive. The sturdy cups have two overlapping very wide bands which mean I have no fear of being let down on the dance floor and can twist the night away.

Number 3 is in another league. It is a hardly worn  ‘La Perla’ bra which I have had tucked away for about ten years.  The quality is amazing. Wow! I just love feeling the material. The cup has two layers, outer lace over a plain textured and shaped under section.  I had no idea it was such a sought after bra but immediately felt it was special when I put it on ready to show Sara. I had kept it ‘for best’, in its beautiful gold box, but sometimes ‘best’ never comes, does it. Also I discovered from my fitting why I had hardly worn it …it doesn’t fit! I had guessed this when my parents gave it to me one Christmas, but didn’t like to tell them. Guess I thought I would shrink, when in fact the reverse has happened!

And lastly, the 4th comes from my mother, who could always be counted on for up to date fashion…second time around. This is possibly 30 years old but could be older. It has lace, plenty of adjustable straps, and is very well made.

By Judy Hopkins – author of Lucy’s Rainbow: A journey of hope.

3 Quick Tips to buying Shapewear

Good Shapewear should fit like a Herve Leger dress. In fact, good shapewear should make any dress or outfit look and feel amazing! So, here are our top 3 tips when looking for Shapewear.

Tip 1: Size – Always buy a size that fits your largest point, – not your smallest.

If the Shapewear is fitting over your waist and hips- make sure the size fits the largest measurement not the smallest. Shapewear doesn’t just have to fit the width but also the distance between the two points. This is why size is key.  Shapewear does stretch but overstretch it and it starts rolling up. Too small at the top or bottom edge, it simply creates rolls.

Hint.  if your shapewear is rolling down, the size is too small. Shapewear should stay in place by itself.

Tip 2: Quality – Don’t compromise on quality. Shapewear is about one garment having the ability to fit smoothly against the smallest and largest point of your bodyshape. Like many things quality is key.

Hint: Treat shapewear as a cost per wear item. Uncomfortable and you wear it once. Comfortable and you wear it time and time again.

Tip 3: Shape – Choose a piece that smooths your key areas. If you want it to slim your tummy, always choose a piece that sits above and below this area. A piece that smooths the tummy but cuts into your legs will show as a bulge elsewhere.

Hint: Always recognise your bodyshape and choose the right style. Always ensure that the shapewear sits above and below the area you are trying to smooth, whether tummy, waist or thighs. if the shapewear fits the hips, but too large aroudn the waist, its the wrong design for you.

Coming Up: Our top shapewear pieces for your shape

Author: Sara O’Regan Founder of Bra Sense Ltd  www.brasense.co.uk